Ok, just because you donate your bra to Soma Intimates’ semi-annual bra drive doesn’t mean you have to go bra-less, but it’s definitely an option.
Soma Intimates hosts a bra drive twice a year to support women in need. Last year’s inaugural drive resulted in 28,000 bras being donated, but Soma Intimates is hoping to double that figure this year.
(Get it? Figure. Witty aren’t I?)
You can donate your gently used bra at any of the 128 Soma Intimates locations nationwide until Valentine’s Day, February 14th. Donating your bra is a great alternative to throwing it away when it’s life is spent.
Laurie Van Brunt, Soma Intimates’ brand president, says,
A bra is one of the least donated but most needed items. Donating sounds like a small thing, but it makes a big difference to women who have to make the choice between buying a bra and putting food on the table.
The donated bras that are still in good condition will be given to Dress for Success, an international nonprofit that helps women who happen to be down on their luck gain economic independence by helping them dress to impress as they support them through career development programs.
Non-wearable bras will be sent to Bra Recyclers, a textile recycling company that diverts worn out bras from ending up in landfills.
This is a great way for all you eco-fashionistas to do a bit of dresser drawer cleaning while also participating in a clever way to give a second life to those bras that just quite aren’t your favorite.
Feel free to post a pic of the bra you’re donating to our Eco-Snobbery Sucks flickr group.