A theme that has been central to my personal environmental point of view has been that it is far more beneficial to take steps towards living greenER, not living green. Josh Dorfman, aka, “The Lazy Environmentalist”, feels the same way.
And that’s why he is this week’s feature in our People That Don’t Suck series.
My friend Shea Gunther from MNN.com asked Josh, “What’s the difference between green and greener?” Josh replied,
More than meets the eye. Those of us tracking green products have grown accustomed to looking for signals like eco-friendly and non-toxic materials or natural and organic ingredients or recyclability. Those are essential attributes. But even a product as seemingly innocuous as an organic cotton t-shirt – sewn in a factory in China on machines made from a factory in Korea that bought parts for those machines from a company in Germany that got the raw materials for the metal from an iron ore mine in Australia that bought the machines to extract the ore from the Caterpillar company here in the U.S. that sourced parts for those machine from all over the world (and on and on) – is inextricably connected to the impacts of that entire global supply chain. So the concept of green is amorphous. The best we can do is make greener choices.
Check out what more green media personalities (besides me and Josh) think about the green vs greener debate.
What do you think? Is the perfection of absolute greenism attainable or is it better to make greenER choices when it comes to the things you’re already passionate about?
About Josh Dorfman
Josh Dorfman is an environmental entrepreneur, media personality, author and communications expert. As Vice President of Marketing for GoodGuide, the leading platform for transparency into the environmental, health and social performance of consumer products, Josh directs the company’s brand strategy and oversees all PR and marketing initiatives.
Josh is also known as The Lazy Environmentalist, the media brand he founded originally as a blog in 2005 to position green living as appealing and attractive to a mainstream audience. He has been executive producer and award-winning host of “The Lazy Environmentalist” reality television series on Sundance Channel and radio show on SiriusXM. His books include “The Lazy Environmentalist: Your Guide to Easy, Stylish Green Living” and “The Lazy Environmentalist On A Budget: Save Money, Save Time, Save The Planet.”
Josh was also founder and CEO of Vivavi, the first U.S. retailer of modern design, green furniture and furnishings, which in 2006 Inc. Magazine named one of the top fifty companies driving the green revolution.
As a green business and lifestyle expert, Josh has appeared on “Morning Joe,” “Fox & Friends,” “Bloomberg Venture,” “The Martha Stewart Show,” “The Big Idea With Donnie Deutsch” and numerous other television programs. As a noted green speaker, Josh has shared his insights with companies such as Google, Pepsico, Volkswagen, Apple, Clorox, Interface Flor, and The North Face as well as institutions such as the Aspen Institute, World Science Festival, and Notre Dame University’s Mendoza College of Business. He has served on Newsweek Magazine’s Global Environment and Leadership Advisory Committee and is currently national spokesperson for Brita’s FilterForGood campaign to reduce bottled water waste.
In 2011, Josh was inducted into the first class of the International Green Industry International Hall of Fame. In 2010, he was named by Swedish children’s clothing company Polarn O. Pyret as “Father of the Year.”