Swiftwick isn’t just a performance sock company, they are the performance sock company. They make what are quite possibly the best performance socks in the world — which explains why you see them at every sporting event you attend.
Even cooler is the fact that they’re entire operation (from corporate offices to manufacturing facility) is within about a 150 mile radius of middle and east Tennessee.
What makes this Swiftwick sock special?
When Mark Cleveland, their president and founder, gave me a call to ask if I’d like to be the first to test and review them (oustide of Swiftwick employees), I jumped at the chance.
Here are the socks’ impressive details:
- Two years in the making
- Made from 32-34% post-industrial recycled content (which depends on the size)
- World’s first sock made from Repreve recycled nylon content
- Made in the USA, by a company based in the USA, from recycled materials sourced in the USA
Swiftwick uses post-industrial recycled content (instead of post-consumer recycled content) because they can be assured that they are getting 100% recycled nylon instead of PET. That is important because 50-70% of any given sock is made from nylon.
Using post-industrial content also capitalizes on and eliminates a waste stream. Cleveland told me that it takes 5 weeks to collect enough nylon waste from their industrial source to make a run of the recycled material used to create the SUSTAIN line.
How do they perform?
It just so happened that Mark was going to be attending a local mountain bike trail opening I was going to this past Saturday, so I decided to give them their first ride on that trail and then also race them in a local cyclocross race the next day, this past Sunday.
To sum it up, these socks knock my socks off (in a land where that ironic juxtaposition of events is possible).
The point of these socks is to provide the same amazing compression, moisture wicking, and performance quality that Swiftwick is known for, but to do so using post-industrial recycled content. So to say that I can’t tell a difference between the feel and performance of these socks and any other Swiftwick socks, is to actually say that they achieve exactly what they aim for.
The socks are slated to be available for purchase just in time for Black Friday and Cyber Monday. Keep an eye on the SUSTAIN page at Swiftwick.com for retail availability.